From start to finish, the design of the 2013 RSA Display. Concept was to design around the idea of "Eliminating the Unknown".
First sketches for the two stands – these were customs cut outs
Beginning to focus in on the layout that would fit the content and the main booth
Sketch of the main booth - working out the specs, best area for the main message and message for the side panel. Also getting an idea of the distance needed for the hanging topper.
From sketch to digital - concept developed. Focus on the message as well as convey the unknow in the background image - a light in the darkness.
Basic mock-up for pitch to get an idea of layout and placement of the booth, stands and the overall space.
Miniature model to demonstrate concept and placement for pitch
Hanging top sign
Building the 20x20 structure for the main booth.
Setting up the stands and mounting gear for the TVs
Almost completed
Setup complete and ready for the show!
Front of one of the stands - main focus is on the message, product and the demo.
Back of the stands
Back of the booth - also used as a quick meeting area.
